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ANIMOCA BRANDS PARTNERSHIP WITH LAMBORGHINI BRINGS LUXURY CARS TO WEB3

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  Lamborghini and Animoca Brands have teamed up to bring the luxury car experience to the blockchain. This partnership aims to align web3 technology with Lamborghini’s automotive prowess, providing an enriching experience for fans and customers. With Animoca Brands expertise this collaboration positions Lamborghini at the forefront of a shifting landscape where digital platforms play a role in brand strategies. To further enrich this collaboration exclusive partners like Gravitaslabs and Motorverse have also joined in. Lamborghini cars will foray into the digital realm which will create exceptional experiences for both fans and customers. A key feature of this partnership is Lamborghinis participation in Motorverse, a Web3 based ecosystem dedicated to vehicles and motorsport culture. Additionally, this partnership will involve the creation of engaging platforms that leverage technology, NFTs and gamified solutions. These platforms aim to captivate audiences in ways by adding a dime...
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DISCOVERING THE MARVEL NFT UNIVERSE: THE FUTURE OF DIGITAL COLLECTIBLES

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  In a significant development Marvel Entertainment’s has joined forces with VeVe over the integration of digital collectibles, propelling Marvel into a new era where digital and traditional collecting merge seamlessly. This partnership has opened new doors to a distinctive digital comics platform that not only transforms how fans enjoy Marvel comics but also integrates the burgeoning world of NFTs into their daily collecting habits. Veve’s platform revolutionizes the concept of comic collecting by introducing the Marvel NFT universe. Here fans can avail over 300 new digital issues from Marvel which entails popular series like Spider-Man, X-Men, Captain Marvel, and Black Panther. These digital comics are available on the same day they hit the shelves in print, providing an immediate digital counterpart for the latest Marvel stories. Fans can also enjoy different comic book covers for these digital issues. The rise of digital collectibles and comics has garnered the interests of a b...
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MAZDA’S ICONIC MX-5 MIATA NFTS HIGHLIGHTS ASTAR’S “YOKI ORIGINS” LAUNCH

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  Astar Network has announced its collaboration with Mazda Motor Corporation in the launch of Yoki Origins, a vibrant campaign showcasing the potential of Web3 technology. Showcasing the campaign’s appeal and potential, Mazda will debut its first-ever NFT collection, featuring the iconic MX-5 MIATA. The Yoki Origins campaign marks Mazda’s step into the world of NFTs, allowing them to explore new forms of storytelling and interaction in the Web3 realm. The NFT collection comprises unique artistic pieces, including special NA/ND MX-5 MIATA editions. With a nod to Japanese artistry, the NFT collection presents Mazda’s MX-5 MIATA, reflecting its unique place in the automotive subculture. The collection comprises 10 NFTs, an intriguing mix that includes four NFTs celebrating the Japanese seasons in collaboration with Mazda, a unique Mazda × Astar NFT, and another that pairs Mazda with Hiroshima. Additionally, there are two special editions featuring the NA/ND MX-5 MIATA, alongside two s...
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Google announces Genie AI that can create video games from a text prompt

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  Google DeepMind recently introduced Genie, an artificial intelligence (AI) model that can create interactive video games from just a prompt or image. This development allows new possibilities for game design and interaction. What makes this model so unique is the fact that it was trained on 200,000 hours of unsupervised public internet gaming videos. Genie can create video games without any coding, which makes it targeted towards making development more accessible. Impressively, the AI can identify the main character in these titles. This allows users to control that character in the new environments. This Google AI model can generate games at one frame per second (FPS) for a more retro gaming experience. However, it is interesting to consider the possibility of higher frame rate development in the future. The technology behind Genie involves a Latent Action Model, Video Tokenizer, and Dynamics Model. These components work together to understand and predict the dynamics of video ...
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UK GOVERNMENT EXPLORES IP LANDSCAPE IN THE METAVERSE

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  The metaverse is gaining significant traction as it seeks to revolutionize how we interact, work, and play in this virtual environment. It is no surprise that countries are taking notice of this emerging technology. In particular, the UK government has analyzed the metaverse’s intellectual property landscape, highlighting IP and trademark applications for this digital frontier. The UK government’s report reveals a surge in metaverse-related patent filings, with 71,738 international patent families (IPFs) identified as of June 30, 2021. IPFs are patent applications filed in at least two different countries. This surge reflects the growing interest and investment in metaverse technologies, with a notable increase observed from 2015 to 2018. The United States leads in the number of IPFs, showcasing its pioneering role in this digital landscape, while Japan holds second place. Among companies, Qualcomm owns the most IPFs in this domain, while Huawei also showcases rapid growth in met...
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Sony's Innovative AI Patent Revolutionizes Gaming Difficulty, Enhancing Player Experience

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  Sony's recent patent for an artificial intelligence (AI) system poised to dynamically adjust in-game difficulty, especially during boss fights, marks a significant leap in personalized gaming. By analyzing player data and tactics against bosses, this AI can tailor challenges in real time, potentially making games more repayable and engaging. This innovative AI system leverages machine learning machine learning to scrutinize player behavior and effectiveness against enemy encounters. If a player struggles, the difficulty could be reduced, while players seeking more challenge might find boss fights becoming tougher. This adaptive difficulty mechanism ensures a balanced and customized gaming experience, addressing one of the long-standing issues in video game design. By constantly adjusting to the player's skill level and strategy, Sony's patented AI technology promises to make games more engaging and replayable. This approach not only caters to a wide range of player abilit...
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Avalanche and Sports Illustrated join forces for NFT ticketing

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  Iconic media company Sports Illustrated has recently joined the NFT craze by launching its innovative ticketing platform called Box Office. Avalanche, a popular blockchain network, recently announced its acquisition of a stake in Sports Illustrated Tickets and has become the official blockchain provider for Box Office. This partnership will bring about a revolution in the way tickets are bought and sold. With the help of blockchain technology, individuals can now easily set up paid or free events on Box Office. Box Office will have a myriad of features that will make it stand out in the world of ticketing. One such feature is NFT videos – these are exclusive video content that can only be accessed by ticket holders. This adds a layer of exclusivity and value to the experience for fans. Additionally, Box Office offers loyalty benefits to its users, encouraging them to attend more events and earn rewards. And with NFTs being unique digital assets, attendees can also keep their tick...
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