Paris Hilton’s 11:11 Media launches Hilton partnership on Roblox
Paris Hilton’s 11:11 Media company has teamed up with Hilton to launch a loyalty campaign in Paris Hilton’s Slivingland metaverse on Roblox.
Los Angeles-based 11:11 Media said it will break new ground in the metaverse with a loyalty campaign and commercial integration within Roblox’s Slivingland.
Fans visiting Slivingland can experience an immersive Hilton hotel lobby, embark on quests to earn free digital wearables, and, in a groundbreaking metaverse-to-real-world activation, elevate their Hilton Honors status, accumulate Hilton Honors Points, and unlock exclusive perks by completing in-game challenges. The unique integration offers users the chance to interact with Hilton’s brand in a virtual space while enjoying real-world benefits.
Slivingland visitors are also treated to an exclusive virtual Hilton quest, providing an opportunity to redeem Hilton Honors Points for complimentary hotel stays worldwide. A scavenger hunt for Hilton-branded items, exploration with friends, and Hilton Honors sign-ups enable users to win Points, status upgrades, and claim free Limited Slivingland digital wearables.
Hilton is giving away over 12 million Hilton Honors Points as part of this campaign. A total of 111 winners will receive 111,111 free Points, and an additional 11 winners will enjoy Diamond Tier Status for a year, allowing them to experience Hilton’s 22 award-winning brands. Hilton Honors and Paris Hilton are also distributing 50,000 digital wearables, including the “Hilton Honors Harajuku Antlers,” described as cute, kawaii-style holographic antlers adorned with stars, hearts, and flowers.
The advent of the digital realm has paved the way for numerous commercial opportunities to crop up. While this space helps brands and companies unravel new ways of communicating with their users, it also provides ample opportunities for them to raise the standard of user experiences.
Hilton foraying into the digital realm solidifies their interest in this space as well as underscores their commitment towards pushing the boundaries of creativity in a quest to provide enthralling experiences to users. Their initiative revolves around providing compelling experiences by leveraging the latest technology.
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